How much does a family portrait usually cost? Latest Price Guide 2024
As the Spring Festival approaches, taking family photos has become the choice of many families. This article will combine the hot topics and search data on the Internet in the past 10 days to provide you with a detailed analysis of the market prices and selection suggestions for family portrait shooting in 2024.
1. The mainstream price range for family portrait photography
| Shooting type | price range | Contains content |
|---|---|---|
| Basic package | 200-500 yuan | 1 set of clothing + 5 photos + photo album |
| Mid-range package | 500-1000 yuan | 2-3 sets of clothing + 10 photos + photo frames |
| High-end customization | 1000-3000 yuan | Multi-scene shooting + 20 photos + full set of products |
| Children Photography Extra | +200-500 yuan | Solo children's photo shoot |
2. Key factors affecting price
1.Regional differences: Prices in first-tier cities are generally 30%-50% higher than those in second- and third-tier cities. For example, basic packages in Beijing and Shanghai start at 400 yuan, while in Chengdu, Wuhan and other cities you can find good studios starting at 200 yuan.
2.shooting location: According to the latest data, the prices of different venues vary significantly:
| Venue type | average markup |
|---|---|
| Studio interior | base price |
| outdoor park | +100-300 yuan |
| Special B&B | +300-800 yuan |
| Travel photography (local) | +500-1500 yuan |
3.Number of personnel: After more than 5 people, an additional fee of 50-100 yuan is usually required for each additional person. Pets may also incur additional charges.
3. New trends in family portrait shooting in 2024
1.The theme of national style continues to be popular: The demand for Hanfu and new Chinese-style photography has increased by 45% year-on-year, and the price of related packages is generally in the range of 800-1,500 yuan.
2.The rise of AI photo editing services: Some studios have launched AI retouching services, and the price is 30% lower than traditional retouching, but consumer reviews are polarized.
3.Family portrait + micro video package: Packages containing short videos of 15-30 seconds have become new favorites, and the price is 20%-40% higher than pure photography packages.
4. Tips for saving money
1. If you choose to shoot in the off-season (after the Spring Festival to May), you can enjoy a 20-20% discount
2. Pay attention to the group buying activities of local photography studios. Recent Meituan data shows that group buying saves an average of 23%.
3. Bringing your own clothing can save 100-300 yuan on rental fees
4. Choose to print the electronic version yourself and save more than 50% compared to purchasing photo album products.
5. Real consumer evaluation data
| Rating interval | Proportion | Main evaluation points |
|---|---|---|
| 4.5-5 stars | 62% | Good service attitude/satisfied with the film |
| 3.5-4.5 stars | 28% | Slightly higher price/long waiting time |
| Below 3.5 stars | 10% | Hidden consumption/dissatisfaction with photo retouching |
It is recommended that consumers focus on key issues such as whether hidden consumption is included, whether all negatives are provided, and whether clothing is charged separately when choosing.
From the above data analysis, it can be seen that the market price of family portrait photography in 2024 is generally stable, but the service content and quality vary greatly. It is recommended to choose a suitable package based on the actual needs of the family and communicate with the photographer in advance about the shooting details in order to get a value-for-money family portrait experience.
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