What brand of serum is good? Popular brands and purchasing guides across the Internet
Recently, essence, as the core product in skin care procedures, has once again become a hot topic on social platforms and e-commerce lists. Whether it’s the in-depth analysis of ingredient parties or the effect of celebrities selling the same products, consumers’ attention to essences continues to rise. This article will combine the hot data of the entire network in the past 10 days to analyze the most popular serum brands and the key points for purchasing.
1. Top 5 popular serum brands on the Internet (data statistics period: last 10 days)
| Ranking | Brand | core ingredients | hotly discussed keywords | E-commerce platform monthly sales |
|---|---|---|---|---|
| 1 | Estee Lauder | bifid yeast | Anti-aging repair, late night savior | 82,000+ |
| 2 | Lancôme | Boseine | Light lines, firming, ladylike appearance | 67,000+ |
| 3 | SK-II | PITERA™ | Fairy water partner, translucent skin | 54,000+ |
| 4 | SkinCeuticals | Vitamin CE | Ingredient ceiling, medical aesthetic grade | 49,000+ |
| 5 | PROYA | Ergothioneine | Domestic products, high cost performance | 120,000+ |
2. Analysis of core indicators for purchasing essence
Based on user discussions on Xiaohongshu, Weibo and other platforms in the past 10 days, the five purchasing dimensions that consumers are most concerned about are extracted:
| Focus on dimensions | Proportion | Examples of typical comments |
|---|---|---|
| Ingredient safety | 38% | "Recommended alcohol-free essence for sensitive skin" |
| Effectiveness targeted | 29% | "Which of the 35+ anti-aging products is more effective?" |
| price/performance ratio | 18% | "Can the replacement effect really be achieved?" |
| Skin feel when using | 10% | "Will it be sticky for oily skin in summer?" |
| Brand reputation | 5% | "Is it an IQ tax for celebrities to wear the same style?" |
3. Recommended popular essences for different skin types
Based on recent actual test reports from beauty bloggers and consumer feedback, the following products are recommended for different skin types:
| Skin type | Recommended during the day | Recommended at night | special care |
|---|---|---|---|
| dry skin | Guerlain Rejuvenating Honey | Arden Orange Essence | Oil compress + essence |
| oily skin | Shiseido red kidney | SkinCeuticals Fruit Acid Essence | Weekly Salicylic Acid Treatment |
| combination skin | HR green bottle | La Mer Concentrate | T zone zoned care |
| sensitive skin | Winona Soothing Essence | La Roche-Posay B5 Essence | barrier repair package |
4. Common misunderstandings about using essence
According to recent user consultation data analysis, the following high-frequency misunderstandings need special attention:
1.Too much dosage: Use 2-3 drops of essence each time. Excessive amount may lead to overnutrition.
2.Mixing conflict: The recently hotly discussed "Morning C and Late A" combination needs to be tolerated and cannot be superimposed blindly.
3.Improperly saved: Essence containing active ingredients should be stored away from light. It is recommended to use it within 3 months after opening.
4.Looking forward to quick results: The skin metabolism cycle is 28 days, and it needs to be used continuously for at least 1 month to be effective.
5. Expert advice and future trends
Skin care experts pointed out in a recent live broadcast that the essence market will present three major trends in 2023:
1.Microecological skin care: Search volume for serums containing probiotic ingredients increased by 67% year-on-year
2.Accurate age classification: 25+/35+/45+ special essence has become a new selling point
3.The rise of domestic products: Brands such as Bloomage Biotechnology and Proya have made significant technological breakthroughs
Finally, consumers are reminded that when choosing essence, they should rationally view Internet celebrity recommendations based on their own skin conditions and needs, and consult a professional dermatologist if necessary.
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