2024 hot topics: Guide to purchasing small excavator brands
Recently, hot searches on the entire network show that with the acceleration of rural revitalization and infrastructure projects, small excavators have become one of the most popular engineering machinery in 10 days. The following are industry trends and purchasing guides compiled in combination with hot topics.
1. Statistics of popular topics across the network (next to 10 days)
| Ranking | Topic keywords | Search volume (10,000) | Related Brands |
|---|---|---|---|
| 1 | Small excavator for household use | 48.5 | Sany/XCM |
| 2 | Mini excavator price | 36.2 | Caterpillar |
| 3 | Renovation of agricultural excavators | 28.7 | Kubota |
| 4 | Electric small excavator | 22.4 | Liu Gong |
| 5 | Purchase of second-hand excavators | 18.9 | Working in a temporary job |
2. Comparison of performance of popular small excavators
| brand | Representative model | Working weight (tons) | Price range (10,000) | Hot search index |
|---|---|---|---|---|
| Sany Heavy Industry | SY16C | 1.6 | 12-15 | ★★★★★ |
| Caterpillar | 301.8 | 1.8 | 18-22 | ★★★★☆ |
| XCMG | XE15E | 1.5 | 10-13 | ★★★★ |
| Kubota | U15-3 | 1.5 | 14-17 | ★★★☆ |
| Liu Gong | 906D | 0.9 | 8-10 | ★★★ |
3. Three hot suggestions for purchasing small excavators
1.Select by usage scenario: Rural users focus on cost-effectiveness (XCMG, Liugong), municipal projects require low noise (electric models), and mining operations require strengthening the chassis (Caterpillar).
2.Pay attention to intelligent configuration: Recent hot searches show that the search volume of models with GPS positioning and remote monitoring functions has increased by 120% year-on-year, and Sany SY16C's intelligent system has attracted the most attention.
3.Precautions for second-hand equipment: According to the Douyin hot video data, it is recommended to focus on checking hydraulic pumps (35% failure rate), walking motors (28% failure rate) and cylinder seals.
4. Differences in regional market hot spots
| area | Top 3 Hot Search Brands | Price sensitivity | Special needs |
|---|---|---|---|
| East China | Sany/Carter/Kubota | medium | Environmental protection standards |
| South China | Liugong/XCM/Lingong | high | Resistant to moisture and heat |
| west | Shantu/Lisde/Yuchai | Extremely high | Plateau adaptation |
5. Industry trend forecast
Combined with the analysis of Baidu Index and WeChat Index, the small excavator market will show in the next three months:
1.Accelerating electrification: BYD recently announced its entry into the field of engineering machinery, and the popularity of electric micro excavators has increased by 67% month-on-month.
2.Rental model emerges: According to headline hot topics, the short-term rental demand of individual users increased by 89% year-on-year, and 1-ton equipment is the most popular.
3.Domestic substitution accelerates: Sany Heavy Industry's viewing volume exceeded 200 million in the Douyin "#Domestic Artifact" topic, and the self-sufficiency rate of core components has become a new selling point.
Consumers are advised to choose according to the actual working conditions, give priority to brands with complete coverage of local service outlets, and pay attention to spring promotions for each brand (March-April is usually the price trough period).
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