What else can a bag shop sell? ——Inventory of the 10 most popular derivatives categories
In the current era of consumption upgrading and personalized demand, single-category physical stores are facing huge challenges. Based on hot topic data from the entire Internet in the past 10 days, this article provides 10 high-potential derivative product solutions for bag shop owners to help increase customer unit prices and repurchase rates.
1. Data insights on hot topics across the entire network
| Ranking | hot topics | Search volume (10,000) | Related categories |
|---|---|---|---|
| 1 | sustainable fashion | 328.5 | Environmentally friendly material accessories |
| 2 | dopamine outfit | 215.7 | Colorful accessories |
| 3 | pet economy | 189.2 | pet outing bag |
| 4 | National trend design | 156.8 | Cultural and creative joint models |
| 5 | Smart wear | 142.3 | Electronic storage bag |
2. Recommendations for the top 10 high-potential derivatives categories
| Category | Representative products | Price range per customer | Gross profit margin |
|---|---|---|---|
| 1. Functional accessories | Anti-theft card holder/key storage bag | 80-200 yuan | 65%-75% |
| 2. Seasonal limited edition | Beach bag/Christmas theme bag | 120-300 yuan | 70%-80% |
| 3. Pet peripherals | Pet traction bag/food bowl storage bag | 150-400 yuan | 60%-70% |
| 4. Digital storage | AirPods protective case/charger bag | 50-180 yuan | 55%-65% |
| 5. Cultural and creative co-branding | Museum IP Cooperation Fund | 200-600 yuan | 75%-85% |
| 6. Environmental protection series | Recycled material tote bag | 90-250 yuan | 60%-70% |
| 7. Healthy living | Yoga mat storage bag/medicine box bag | 100-280 yuan | 65%-75% |
| 8. Personalization | Letter embroidery services | 30-150 yuan (processing fee) | 80%-90% |
| 9. Travel kit | Toiletries bag + passport holder combination | 180-450 yuan | 70%-80% |
| 10. Second-hand consignment | Luxury care services | commission system | 20%-30% |
3. Operation strategy suggestions
1.Scenario display: Display pet bags with regular bags to create a visual scene of "traveling with pets"
2.Combination sales: Mainly recommends the "bags + small accessories" package, such as buying a tote bag + purchasing a card holder at a 10% discount
3.Hot marketing: In response to the topic of dopamine dressing, the "Summer Color Series" limited-time event is launched
4.Membership system: Complimentary customized cleaning service with every purchase to increase customer stickiness
4. References to successful cases
| Brand | innovative initiatives | Performance improvement |
|---|---|---|
| XX luggage | Introducing a digital storage area | The connection rate increased by 42% |
| OO handbags | Launch bag decoration DIY courses | Price per customer increased by 65% |
Conclusion:On the basis of maintaining core category advantages, bag stores can effectively break through growth bottlenecks through data-driven category expansion strategies. It is recommended to give priority to piloting 3-5 derivative categories that are highly compatible with existing customer groups and easy to integrate with the supply chain, and gradually build differentiated competitive advantages.
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