How to check the operation: Analysis of hot topics and hot content on the entire network in the past 10 days
In the era of information explosion, it is crucial for both individuals and enterprises to keep abreast of hot topics and hot content across the Internet. This article will introduce you in detail how to view the operation (that is, how to track and analyze network hot spots), and attach the hot topic data of the past 10 days.
1. What is "View Run"?
"View operation" refers to the real-time monitoring and analysis of hot topics, trending content and user focus on the Internet through various tools and methods. This can help you:
1. Understand the public’s points of interest and attention
2. Grasp market trends and industry dynamics
3. Provide data support for content creation and marketing strategies
4. Timely detect crisis public relations signals
2. How to check the operation?
The following are several commonly used viewing and running methods:
1.Search engine hot list: Baidu, Google and other search engines provide real-time hot rankings
2.social media trends: Weibo hot searches, Douyin hot lists, Twitter trends, etc.
3.Professional monitoring tools: Third-party platforms such as Xinbang and Qingbo Big Data
4.News aggregation platform: Content recommendation algorithm for Toutiao, NetEase News, etc.
5.Data analysis tools: Google Trends, Baidu Index and other trend analysis tools
3. Hot topic data on the entire network in the past 10 days
The following are the statistics of hot topics from November 1 to 10, 2023:
| Ranking | Topic Category | heat index | Main platform | duration |
|---|---|---|---|---|
| 1 | Double Eleven Shopping Festival pre-sale | 9,850,000 | Taobao/Douyin/Weibo | 11.1-11.10 |
| 2 | OpenAI Developer Conference | 7,620,000 | Twitter/Tech Media | 11.6-11.8 |
| 3 | A celebrity’s divorce | 6,930,000 | Weibo/Douyin | 11.3-11.5 |
| 4 | Winter flu outbreak warning | 5,410,000 | News client/WeChat | 11.2-11.7 |
| 5 | New energy vehicle price cuts | 4,850,000 | Automobile forum/short video | 11.4-11.9 |
| 6 | world cup qualifiers | 4,230,000 | Sports platform/Weibo | 11.5-11.7 |
| 7 | AI painting copyright dispute | 3,970,000 | Zhihu/Bilibili | 11.8-11.10 |
| 8 | A major archaeological discovery somewhere | 3,650,000 | News media/short video | 11.7-11.9 |
| 9 | Food safety issues in internet celebrity restaurants | 3,420,000 | Weibo/short video | 11.2-11.4 |
| 10 | Winter travel guide | 3,150,000 | Xiaohongshu/Douyin | 11.1-11.10 |
4. Hot content analysis skills
1.Time dimension analysis: Observe the hot spot duration and outbreak time point
2.Platform difference analysis: Hot spots on different platforms may reflect the interests of different user groups
3.correlation analysis: Look for potential connections and commonalities between hotspots
4.sentiment analysis: Understand the public’s emotional tendencies towards hot topics
5.life cycle prediction: Predict the possible duration and subsequent development of hot spots
5. Recommendation of professional tools
1.Baidu Index: View keyword search trends and crowd portraits
2.Weibo micro hotspots: Monitor the popularity of social media topics
3.new list: Track the dissemination effect of self-media content
4.Google Trends: Global trend analysis
5.Qingbo big data: Comprehensive public opinion monitoring system
6. How to use hotspot data?
1.content creation: Produce relevant content around hot topics
2.marketing strategy: Take advantage of hot topics for brand promotion
3.product development: Insight into user needs and market opportunities
4.crisis management: Timely detect and respond to negative public opinion
5.investment decision: Grasp industry trends and business opportunities
By systematically "viewing operations", you can better understand the network ecology, grasp the pulse of the times, and find the right direction in the information flood. Whether you are an individual or a business, mastering the methods of tracking and analyzing hot spots will become an important competitive advantage.
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