How much does a pork knuckle cost? ——Looking at recent hot topics from the perspective of price fluctuations
Recently, "How much does a pork knuckle cost" has become a hot topic on social platforms, reflecting the public's concern for people's livelihood consumption. This article will analyze the trend of pork prices and related social phenomena based on the hot spots across the Internet in the past 10 days.
1. Overview of national pork knuckle price data (latest in 2023)
| area | Fresh pork knuckle (yuan/jin) | Delicate pork knuckle (yuan/portion) | Year-on-year increase or decrease |
|---|---|---|---|
| Beijing | 18.5 | 45-68 | +6.2% |
| Shanghai | 17.8 | 42-75 | +5.8% |
| Guangzhou | 16.2 | 38-60 | +4.9% |
| Chengdu | 15.6 | 35-55 | +7.1% |
2. Hotspot correlations behind prices
1.Controversy over prepared dishes escalates: Pork knuckle is a common category of prepared dishes. Recently, the price sensitivity of pork knuckle has increased due to the controversy over campus food safety. According to data from an e-commerce platform, sales of prefabricated pork knuckles dropped by 23% month-on-month.
2.Mid-Autumn Festival stocking starts in advance: As the Mid-Autumn Festival approaches, the stockings of pork knuckle products in major supermarkets have increased by 15% year-on-year, pushing wholesale prices up slightly. JD Fresh data shows that searches for elbow products increased by 40% in late August.
3.Cost pressure on breeding industry: Rising feed prices have put pressure on the breeding side. According to data from the Ministry of Agriculture and Rural Affairs, the average price of corn in August increased by 11.3% year-on-year, and soybean meal increased by 9.8%, directly affecting the price of pigs for slaughter.
3. Top 5 hot topics on social media
| Ranking | topic | Number of discussions (10,000) | Related keywords |
|---|---|---|---|
| 1 | #marketassassin# | 128.6 | Price/pork/consumption downgrade |
| 2 | # Mid-Autumn Festival Family Banquet Budget# | 95.3 | Festival consumption/pork knuckle/hard vegetables |
| 3 | #Porkfree# | 76.8 | People’s livelihood/CPI/Purchasing power |
| 4 | #German Pork Knuckle VS Chinese Practice# | 52.1 | Food culture/consumption comparison |
| 5 | #frozenporkreserverelease# | 43.7 | Macroeconomic control/price stability |
4. Observation of consumption trends
1.Growth in consumption of substitutes: The search volume for chicken and beef increased by 18% and 12% respectively, and some consumers turned to protein sources with more stable prices.
2.The proportion of community group buying increased: The number of users buying pork knuckles and other fresh food through community group buying increased by 67% year-on-year, and group buying prices are generally 10-15% lower than in supermarkets.
3.Changes in cooking: Xiaohongshu data shows that the number of collections of the "Pork Knuckle in Rice Cooker" tutorial has increased by 23,000 per month, reflecting the rising demand for simple cooking at home.
5. Future Price Forecast
| time period | price expectations | Influencing factors |
|---|---|---|
| early September | Stable and rising | Holiday needs/school season |
| late September | Slight fall | Reserve release/sufficient substitutes |
| fourth quarter | Shock adjustment | Breeding cycle/feed price/import volume |
From the small incision about people's livelihood, "How much does a pig's knuckle cost?", we can see the deep correlation between price fluctuations and social hot spots. Consumers are actively responding through price comparison websites and group purchasing platforms, while catering companies are also developing new forms such as small portions and combo meals. This change in micro-consumption behavior is an important window for observing the macro-economy.
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